In recent years, there has been a growing trend towards crafted alcoholic beverages and the rise of ready-to-drink aka RTD beverages has been especially significant, with consumers showing an interest in experimenting with different flavours and choosing more high quality, premium products… Zero sugar and low calories is a plus!
The convenience of pre-made cocktails and other RTD options has become increasingly attractive especially when it comes to house parties, BBQ’s or beach hangouts. It’s a great way to get that bar-quality cocktail without the need for extensive preparation or special equipment. Just grab it and go!
Part Time Rangers is a brand that hasn’t only revolutionised the premixed alcohol industry, but also made a bold commitment to wildlife conservation. Founders Oliver and William Deane began their journey by launching a simple mix of gin, lemon juice, and sparkling water in 2018. The best part about buying their products is that with every can sold, a portion of the proceeds goes towards the animals featured on the can, including rhinos, elephants, penguins and kiwis. Good excuse to join the movement and become a Part Time Ranger today!
One of Kiwis’ top picks for RTD’s is Pals. It is relatively new on the market. It was founded by 4 friends in 2018. From the beginning, the founders of Pals wanted to create a brand that was more than just a product, but one that also cared about its team, the planet, and the community.
The Pals cans are filled with premium spirits and real fruit extracts from premium fruit producing regions, creating a delicious and refreshing drink. The brand prides itself on being all-natural, low in sugar, gluten-free, and vegan-friendly, without any artificial colours, sweeteners, preservatives, or ‘hard-to-pronounce’ ingredients.
In conclusion, the rise of crafted alcoholic beverages, including craft spirits and RTD options, reflects a growing consumer demand for unique, high-quality, and sustainable products. As the industry continues to evolve, we can expect to see even more innovative and exciting options emerge in the market, catering to the changing tastes and preferences of consumers.